Lever Faberge, the company behind many of the toiletry brands in the UK have announced plans to launch a haircare range under the Dove skincare name.

The launch in January marks the entry of the Dove brand into the shampoo and conditioner market for the first time and is part of a 50 million UKP marketing effort which will also see the relaunch of the Organics and Timotei ranges.

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